BRANDS

Smartphone displaying a creative studio's “Who We Are” webpage with a photo of three women, resting on a sunlit chair.

&

Woman stretching with arms raised in warm sunlight, wearing a black jacket and beige outfit
Close-up of a green clothing tag reading “The Grace,” “Westport Estate,” and “100% Irish Linen Robe,” attached to a beige linen garment.

WEBSITES

THAT MAKE PEOPLE CHOOSE YOU

Brands and Squarespace websites, made out of Inishowen, Donegal

Launching something new or outgrowing your brand? I’ll find what makes you different and build a brand and website that shows it.

  • Westport Estate logo with a bird graphic and the tagline 'Awaken Your Wild'
  • Logo for The Grace Westport Estate featuring stylized eagle wings and the estate name.
  • Enterprise Causeway logo with stylized mountain and upward trending line graph.
  • Text reading "THE PUDDING" on a black background.
  • Legacy Communications logo with the word 'LEGACY' in large font and 'COMMUNICATIONS' in smaller font underneath.
  • Shabra Group logo
  • EY logo with the slogan 'Building a better working world'.
  • Logo for INZIO Advisory with the company name in stylized font.
  • Lucívio Partners logo in black and gray text on a white background.
  • Logo of Atlantic Technical University, featuring the word 'Atlantic' with stylized wave and triangle design, and the full name in smaller text.
  • Logo for HOMS Assist featuring stylized pillars and the company name.
  • CupPrint logo with circular icon and text.
  • Denise Leacock Photography
  • Logo of North West Community Development featuring a stylized lowercase 'n' and 'w' with the words 'north west community development'.
  • Shoreline Serenity
  • Logo with Celtic knot design and text 'Lár Bailte ar Tús' and 'Town Centre First'.
  • Text displaying the Donegal County Council logo and name in Irish and English.
  • Wild Ireland Logo
  • Logo for The Courthouse, a shared space creative hub, featuring a stylized courthouse icon and the text 'The Courthouse Shared Space Creative Hub'.
  • Logo for The Designerie at the Courthouse in a minimalist style with light blue text on a black background.
  • Text reading 'BISTRO AT THE COURTHOUSE'
  • The Bank Moville
  • Nancy's Barn logo in black text on a white background.
  • Logo of Barrack Hill Town Park featuring stylized head profiles and text.
  • Logo for Velvet Interiors with the word 'velvet' in large stylized letters and 'INTERIORS' in smaller uppercase letters above the last 't'.

Who I work with.

Hospitality, professional services, social enterprises and growing businesses across Ireland and Northern Ireland, which are usually at one of these three moments.

Not sure where you fit? That’s what the free call is for.
Mari McCallion holding a smartphone and notebook in a bright home interior

SERVICES

SERVICES

There are three ways for us to work together, on their own or one after the other. Every project is one-to-one with me, from first conversation to final file.

Build It

Branding

A brand identity built on real strategy, not guesswork. We start with an in-depth discovery session, then I design an identity that feels like you at your best.

Launch It

Website

A website that looks the part and is easy for you to run. Built on Squarespace, set up for search, and handed over with a video walkthrough so you’re never stuck.

Keep it Working

Design Retainer

Your own in-house designer, without the hire. Each month we plan what’s coming, I design it, and everything you put out looks like you.

Mari McCallion smiling and holding a closed laptop, standing in front of a framed beach photograph on the wall.

Meet the Founder

Creative Thinker - Mari Therese

I founded Studio Marbar on one belief: that a great brand isn't just something you see it's something you feel.

With over 20 years of experience, I work one-to-one with founders and growing businesses to uncover what makes them genuinely distinctive. Through deep discovery and strategic thinking, I act as a mirror helping you see your business clearly, define a confident identity and show up with purpose.

The Grace, Westport Estate, warmly lit lounge with a sofa, patterned armchairs, round coffee table, built-in bookshelves, lamps, and framed artwork.

LATEST

WORK

LATEST WORK

The Grace, Westport Estate

Luxury Hotel Visual Identity

Working closely with Legacy Communications and Westport Estate, I helped them define the overarching visual identity for the hotel. That meant a colour palette, typography, graphic devices, textures and photography mood.

Close-up of an Nancy's Barn Seafood Chowder bowl
Nancy's Barn, Ballyliffin

Café Brand Refresh & Website

With their visual identity system feeling outdated and inconsistent across touch points, they needed a cohesive brand and website strategy that reflected their Donegal roots, coastal setting, and warm, welcoming personality without straying too far from what their loyal customers love.

Kind words from my clients.

"She is very creative and considered"

Working with Mari on the Buncrana Town Team Action Plan was a great experience. She is very creative, considered, extremely responsive, and attentive to detail. The finished product was really impressive and the Buncrana Town Team happily recommends Studio Marbar.

Anne Marie McLaughlin, Buncrana Town Team

"She pushed us…"

"She pushed us to move beyond the day-to-day operational mindset and helped us define a high-level identity that feels both powerful and true to our values."

The Courthouse Shared Space Creative Hub, Bushmills

"Mari’s discovery sessions are an absolute necessity"

"If you are looking to see your business and your own potential through an entirely new lens, Mari's discovery sessions are an absolute necessity."

Jude Torley, Shabra Group CEO

“We are so proud of it!”

“We couldn’t be happier with the finished result. A huge thank you for your incredible patience, creativity, professionalism, and attention to detail. The branding and website are everything we hoped for and more, we are so proud of it!”

Kieran Doherty, Nancy’s Barn

How it works

Mari McCallion stands over a wooden table, with papers, sketches, and design materials.

Understanding your unique brand vision

STAGE 01 - DISCOVERY

Through collaborative discovery sessions, we cut through surface thinking to uncover what makes you genuinely distinctive. What's the heartbeat of your story? What makes people choose you? Together, we reveal the ambitious, authentic identity that's been there all along.

Design workings from Denise Leacock Photography's rebrand

Translating insight into identity

STAGE 02 - DESIGN & BUILD

Here's where what makes you distinctive becomes visible. Every line, colour, and texture is chosen with strategic intention - building a cohesive brand language that commands attention and feels authentically yours.

Mari McCallion drawing floral illustrations on a digital tablet with a stylus, sitting on a wooden floor.

Operate at a higher level

STAGE 03 - LAUNCH & ONGOING SUPPORT

Your brand comes alive. From print to pixels, I ensure your new identity works seamlessly everywhere - bold enough to stand out, flexible enough to grow with you. You'll have the confidence and clarity to show up powerfully, knowing every touchpoint reinforces who you are. Need ongoing support? Ask about my Design Retainer. Strategic design on demand, without the full-time hire.

Ready to see your business differently?

If you're navigating a transition, launching something new, or just ready to stop settling for ordinary - let's talk. I'd love to meet you in person or virtually.