Why “Pinning” Is Essential for Creative Businesses.
In 2022, my social media report card wasn't glowing - marked "must try harder." But in 2023, did I ace the game? Let's just say there's room for improvement! Nevertheless, the effort I invested bore fruit: a notable spike in website traffic, especially through a remarkable surge in my Pinterest analytics.
First though, let’s discuss why Pinterest is an essential tool for creative business?
Visual Storytelling: Pinning on platforms like Pinterest allows creative businesses to tell their story visually. Through carefully curated boards, they can showcase their brand identity, values, inspirations, and the evolution of their products or services.
Increased Exposure: With over 5 billion searches per month, Pinterest's visual search engine capabilities are a standout feature. By strategically using keywords and high-quality images, businesses can significantly increase their visibility. Pins have an ‘Evergreen’ lifespan compared to other social media posts, providing an opportunity for continuous exposure. The platform also has a presence in over 40 languages, catering to diverse audiences and interests around the globe.
Traffic Generation: Pins often link back to the original content or website. This drives traffic directly to the business's platform, whether it's a blog, an online store, or a portfolio, increasing the chances of conversion. Pinners are highly engaged and action-oriented. Around 85% of users have made a purchase based on content they discovered on Pinterest, showcasing the platform's strong influence on buying decisions.
Audience Engagement and Community Building: Pinning isn't just about sharing content - it's about engaging with a community. By interacting with followers, re-pinning relevant content, and participating in group boards, creative businesses can build a loyal audience and foster meaningful connections.
Market Research and Trends: Pinterest serves as a treasure trove of trends and insights. By analysing what's trending, businesses can understand their audience's preferences, adapt their strategies, and stay ahead in their respective creative fields. To view Pinterest’s 2024 Trend Predictions - visit here.
Collaborations and Partnerships: Engaging on Pinterest opens doors for collaborations with influencers, other businesses, or content creators. It's a platform that encourages collaboration through shared boards, group projects, and joint campaigns.
Inspiration and Idea Generation: For creative businesses, inspiration is key. Pinterest is a goldmine of ideas, allowing businesses to stay innovative and continuously evolve their offerings by exploring diverse content.
SEO Benefits: Pins and boards often show up in search engine results. Optimising pins with relevant keywords can improve the overall SEO strategy of a creative business.
Pinning on platforms like Pinterest is a multifaceted tool for creative businesses. It's not just about sharing images; it's a way to create a visual narrative, increase visibility, drive traffic, engage with audiences, gather insights, collaborate, find inspiration, and boost SEO.
Unlocking the Power of Organic Analytics: Triumphs in 2023
In the realm of organic analytics, Pinterest emerged as the champion, propelling a staggering 4x more traffic to my website than any other social media platform.
Following closely behind was LinkedIn, with Instagram trailing in as the third contender.
The pinnacle of success? My highest-performing pins mirrored the highest-performing pages on my website, a correlation that drove better engagement.
The stats speak volumes: A grand total of 425,900 impressions for all organic pins, captivating an audience of 271,420, fostering connection and interaction.
Moreover, these pins triggered action: 8,830 clicks and saves, reflecting an engaged audience of 6,570 individuals who resonated with my content.
Not just admired but shared! A significant 1,130 pins were saved to other boards, amplifying the organic reach and influence.
286 outbound clicks led directly to my website, a testament to the impact of strategic, organic content on the platform.
